Authors John B. Cullen and K. Praveen Parboteeah use strategy as a unifying theme to explore the global economy and the impact of managerial decisions, teaching students to approach international management with a strategic mindset. The text examines comparative management issues, revealing the strengths and weaknesses of competitors and how to adapt organizational practices. It also covers the key topics of formation and implementation of strategies in the global environment, the building of strategic alliances, negotiation and cross-cultural communication, international human resource management, and business ethics. In addition, MULTINATIONAL MANAGEMENT: A STRATEGIC APPROACH discusses how cultural differences affect strategies and operations, giving students an appreciation for how social institutions—such as the economic system, the political system, the education system, and religion—play an important role in any multinational operation. With a distinctive strategic approach, up-to-the-minute coverage, real-world examples, and innovative resources, MULTINATIONAL MANAGEMENT: A STRATEGIC APPROACH helps students develop the essential skills required to formulate and implement successful strategies in the competitive global environment.

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• The sixth edition of MULTINATIONAL MANAGEMENT: A STRATEGIC APPROACH features new and updated cases.
• This edition has been updated with the latest research, examples, and statistics available in multinational management, providing the most accurate and up-to-date information possible.
• Updated figures and tables with data from GLOBE: The Global Leadership and Organizational Behavior Effectiveness Research Program, the World Values Survey, the International Social Survey Program, the World Bank's World Trade Report, the United Nations Conference on Trade and Development, and the United Nation's World Investment Report.
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